Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear, French Connection and French Connection Underwear businesses in India. Within a span of 4 years, BMI has opened over 250 points of sales across 22 cities. In 2004, Vijay Murjani, the Managing Director, spearheaded the launch of Tommy Hilfiger, which became the most successful premium lifestyle designer brand in the country. The next step was to secure long term and exclusive relationships with Calvin Klein Jeans, Calvin Klein Underwear, French Connection and French Connection Underwear. All of BMI's stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.

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