INTRODUCTION

Somewhere out there is a bullet with your company's name on it. Somewhere out there is a competitor, unborn and unknown, that will render your business obsolete. Being in the business of client-serving, even tough we never presume to have all the answers yet we through our client's insight have learned a few things. We know today competition is not between products, it's between business models. We are not just blowing smoke when we say that : The hottest and the most dangerous new business models are out there on the Web.

Since the new kinds of organizations being spawned by information technology's rapid reshaping of global business don't yet have a name - we have decided to refer to it as E-corp. As the name suggests, a real E-Corp isn't just using the Internet to alter its market and customers; its combining computers, the Web, and the massively complex programs known as enterprise software to change everything about how it operates. The Web has been hyped to the point of absurdity by fanatical true believers, but even if you strip away the frenzied predictions of the digerati, you're still left with an inescapable fact : The Internet will change the relationship between consumers and producers in ways more profound than one can yet imagine. The Internet is not just another marketing channel; it's not just another advertising medium; it's not just a way to speed up transactions. The Internet is the foundation for a new industrial order.

The Internet will empower consumers like nothing else ever has. Think about this : Already over 16% of the car buyers in US, shop online before showing up at the dealership, and they aren't comparing paint jobs - they're arming themselves with information on dealer costs and finance options. So forget all the patronizing nonsense about being market-led and customer-focused. The new reality is consumer control, and it's as ominous as it sounds if you're not prepared for this radically different future. Indeed Internet represents the ultimate triumph of consumerism. Sure, by now you know Internet is going to be equally as important in India, but if you don't have a deep, visceral sense of how radically it's going to change today's industrial order, you're going to lose.

There is no other channel where revenues are growing anywhere near this fast. There is no other way a business can grow unimpeded by the need to build commercial space and hire legions of sales staff. It doesn't matter how small the Internet's present base of customers is in India; this kind of compounded growth will change the face of business. Of course the Web won't replace off-line retailing. Vardan market will still exist and retail giants like Wal-Mart won't disappear any time soon. On the other hand, the Web will fundamentally change customers' experience about convenience, speed, comparability, price and service. Those new expectations will reverberate throughout the economy, effecting every business in all major ways.

CONSUMER FOCUS

The Net is not just a medium; it is a profoundly different experience. The Net is about choice, freedom and consumer control. As advertisers are pegging the b.s. hype-o-meter, more and more consumers are looking more unbiased and authentic information. Neutrality is the foundation to success. In the off line world the cost of directly comparing products and services was often prohibitively high. No more. Today with the advent of neutral brokers one can compare products feature for feature and rupee for rupee. Whether it is computers, cameras, or cars skeptical customers can read unbiased product reviews and also participate in online discussion groups. In this environment it's pretty hard for a vendor to spin a second-rate product into a first-rate buy. Today's consumers demand not just independent advice but vendor-neutral distribution channels. This new industrial order breaks every business free of its geographical moorings. For every merchant opting to use the Web to blow out the geographic boundaries of its business, there will be dozens of companies that will lose their local monopolies to these footlose online merchants. Customers as well as products are gradually escaping the shackles of geography - time for a global centralization is near. The new goal is not just to minimize the hassle of finding something but to minimize the hassle of getting it as well. The decade old concept of supply chain backward towards the suppliers may have been optimized but the delivery chain forward towards the customers has hardly changed - retailers still tell customers to come to them. This has now changed - the online merchants are now saying - Cool, we'll come to you. My place, my time is the new mantra for the consumers worldwide.

READY : GET SET GO

So how can your company thrive in the exciting and frightening world of customer control ? Don't fight it. With more and more customers huddled in the confines of their home and offices clicking their way through cyberspace, you just can't ignore the Web. No more holding people hostage through commercials. No more hype. No more local monopolies. No more search costs. No more come to us business. To thrive in this New World, one has to change with time and adapt to the new order. Consumers has to be provided with all the information required to make the best possible buying decision - in a form that is eminently usable and entertaining to boot. Let's face it - the consumers rule this era.

MOTION Control

This hot new order of business is catching up in India as well. Indeed hordes of companies like Maruti Udyog, Henkel, Dupont, Asea Brown Boveri, Essar, Ispat, Bajaj Auto, TVS Electronics and Samsung are shifting substantial chunks of their business from physical to the virtual world. More and more organizations are using Internet, Intranet or an extranet to link up with suppliers, dealers, vendors, banks, customers and even government bodies to do business. They exchange information, negotiate rates, exchange quotes, place orders, confirm deliveries, send bills and at time even make payments using a credit card over the computer.

AdREM keeping pace with the mutable market have developed something unique for the Indian market - an Online Hire-Purchase and Financing system for the Indian Automobile Industry. The system is simple yet quite intricate. It guides a novice user from the point of introduction (sales pitch) to the point of purchase, providing professional advice in terms of prices, product comparison, cost and finance calculations and the rest barrage of tedious process which the customer normally take a week to do, in simple few steps. The user has a tremendous advantage to cross-compare financing options, car dealers and thereby expediting the process of purchase right from his desktop. The user also will have the flexibility of placing an order through a secured authentication method deployed traditionally over the Net. The package also includes a full market study of the auto industry.

Several renovated automobile dealers and financing companies has confirmed in Calcutta to subscribe to this Net based venture, which is supposed to boost up the already buoyant automobile market. This Client Server system has been developed in Java and implements the CORBA design with multi-location server binded using RMI technology. The financial transactions have been secured by using SSL and verified with a high-value digital signature.

Benefits of MOTIONControl

1. Improved information access.
2. Increased productivity.
3. Automated business process.
4. Powerful reporting facilities to Dealers and Finance Firms.
5. Improved customer service ( online customer tracking).
6. Cost reduction and savings in traditional media marketing and sales agent deployment. (According to IDC companies connected through the Net save from 50 - 90 % on the cost of sales, customer support and distribution.)
7. Increased revenue ( Forrestor predicts E-Commerce across the Internet will hit US $ 327 Billion by 2002 ) and lastly
8. Quick response to changing marketplace.

PRICE

The package is broken down into several parts for the convenience of the customers.

SMARTMoney

A one year membership to MOTIONControl. This includes a brief Corporate portfolio, schemes offered, and product or services catalog. A non-virtual link as www.IwantACAR.com/your_company_name

will also be created for the client containing the relevant information. A monthly NewsLetter containing the growth and the changes of the foreign cyber AutoMarket will be published for the members. Other exclusive features will include banner exchange program for all the MOTIONControl members.

Cost : Rs. 30,000

PORTAL.com

Optional for any client. With this the client will be provided with a detailed corporate Web Site with all regular features. The client will be given a unique virtual domain name aswww.your_company_name.com

with personal E-mail addresses, contact form, access logs, and link to MOTIONControl. This will also include 3 FREE updates of company information for the period of one year and over 200 search engine registrations.

Cost : 32,500 ( Including Hosting, InterNIC registration ( for 2 years ), & Design )
( Additional )

SilverCARD

To incorporate Secured Submission procedures using SSL and VeriSign Digital certificates, for accepting bank details, credit card numbers and restricted personal information of consumers, a client has to opt for this option.

Cost : 25,000
( Additional )