Calvin Klein Underwear for men Introduces Calvin Klein Body and Body Stretch Fall 2008

Sexy and provocative. For Fall 2008, Calvin Klein Underwear re-introduces Calvin Klein Body, a modern staple in men’s underwear.

The initial launch of Body in 2001 cemented Calvin Klein Underwear’s iconic status as a sexy, provocative, modern underwear label. From its inception, Body broke boundaries with slimmer cuts and pouch front construction. This simple, yet powerful design element provides additional support as well as enhancing the wearer’s visual appeal. Made with 100% Cotton, Body’s richness is in its simplicity. Cut to flatter every man, its sexy, body defining fit is what makes the group even popular.

Seven Successful years on the coveted Body evolves. The refined Body maintains the comfort, fit and sexy attitude in all-cotton, making it distinctly Calvin Klein. For the re-introduction, the intrinsic product attributes are enhanced: updated fabric, bolder iconic logo waistband, tagless comfort and sleek new packaging.

Body has been improved with a smoothers, softer, cotton fabrication for a contemporary fit. The logo on the signature waistband is now exaggerated and product is tagless for perfect comfort. Now packaged in a high gloss box, with updated photography and enhanced with a silver foil stamped logo.

Fall 2008 will also see the advancement of the Body group, with the introduction Calvin Klein Body Stretch. This newest addition maintains the modern fit of Body, but added stretch provides additional comfort and shape retention. A visually differentiated waistband design will also adorn Body Stretch.

Calvin Klein Body available in four silhouettes; hip brief, trunk, boxer brief and low rise trunk. All styles are offered in black and white. Calvin Klein Body Stretch available in trunk, low rise trunk and no-show brief. Styles are offered in black, white, mosaic blue, moonstone, acid coral, hybrid, tabasco and fatigue.

About Calvin Klein

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world.  It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, and Calvin Klein Jeans. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, underwear, sleepwear, hosiery, socks, swimwear, eyewear, watches, jewelry, coats, fragrances, and cosmetics, as well as products for the home.

About Brand Marketing India

Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 2 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India. 

All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.

For further information, kindly contact:
Calvin Klein Underwear
c/o Brand Marketing India Pvt. Ltd.
Shiraz Bhavnani, Marketing & Communications
Tel. +91 22 6618 1026
shiraz.bhavnani@bmindia.com