Calvin Klein Underwear introduces fall 2008 Global Advertising Campaign featuring Actress Eva Mendes

Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation [NYSE: PVH] and Calvin Klein Underwear, a division of The Warnaco Group Inc. [Nasdaq: WRNC], today introduced the Fall 2008 Calvin Klein Underwear advertising campaign featuring actress Eva Mendes.

Said Ms. Mendes, “The company has such an incredible creative legacy. I'm honored to be associated with such an iconic, world-class brand like Calvin Klein Underwear.”

This campaign supports the launch of Seductive Comfort, the latest offering from Calvin Klein Underwear. Seductive Comfort is a new line of bras which offer the unique combination of the Calvin Klein aesthetic with a new level of fit, support, and superior comfort.

The Fall 2008 campaign will be featured in global print and outdoor advertising spanning 26 countries timed to coincide with September 2008 magazine issues. Imagery will be posted at key outdoor sites including those in New York, and Miami, as well as Mexico, Canada, Italy, UK, Spain, Australia, Hong Kong, Korea, China, and Singapore.

The campaign was shot by renowned photographer Steven Meisel in New York City under the creative direction of CRK, Calvin Klein, Inc.’s in-house advertising agency, and consulting creative director Fabien Baron, Baron + Baron. Meisel has photographed many memorable Calvin Klein advertising campaigns, and also shot the upcoming Calvin Klein Secret Obsession fragrance campaign also featuring Ms. Mendes.

Ms. Mendes has a long-standing relationship with the house of Calvin Klein and has been wardrobed by Calvin Klein Collection many times. She has worked with the line’s award-winning Creative Director, Francisco Costa, for events such as the CFDA Fashion Awards, The Whitney Art Party, Fashion Rocks, and last month’s Independent Spirit Awards, as well as other personal appearances and premieres.

“We’re very pleased to have a beautiful and talented actress like Eva Mendes working with us this season. Eva’s look and personality truly embody the essence of the Calvin Klein Underwear brand and we think that our creative team did an excellent job bringing that through in the creative. The campaign is provocative and sultry and consistent with the Calvin Klein brand aesthetic,” said Tom Murry, President & COO, Calvin Klein, Inc.

"Eva's universal appeal and the amazing campaign creative will enable us to communicate this new launch to our worldwide audience,” said Bob Mazzoli, Chief Creative Officer of Calvin Klein Underwear.

Calvin Klein Underwear / Eva Mendes

Ms. Mendes is most known for her performances in hit movies like  “Training Day,” “Hitch,” “Ghost Rider,” and last year’s “We Own the Night” with Joaquin Phoenix and former Calvin Klein Underwear model Mark Wahlberg.  This fall, Ms. Mendes will be seen in the much-anticipated re-make of “The Women” alongside actresses Meg Ryan, Annette Bening, Debra Messing, Candice Bergen, Carrie Fisher, Bette Midler, and Jada Pinkett-Smith, among others, and she also recently completed filming Frank Miller's "The Spirit."

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world.  It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear.  Product lines under the  various  Calvin  Klein  brands  include  apparel,  accessories, shoes, sleepwear,  hosiery,  socks,  swimwear,  belts,  eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as well as products for the home.

Phillips-Van Heusen Corporation is one of the world's largest apparel companies. It owns and markets the Calvin Klein brand worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, unlisted, A Kenneth Cole Production, BCBG Max Azria, BCBG Attitude, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, Tommy Hilfiger, Perry Ellis Portfolio, DKNY and, beginning in Fall 2008, Timberland.

The Warnaco Group, Inc., headquartered in New York, is a leading apparel company engaged in the business of designing, sourcing, marketing and selling intimate apparel, menswear, jeanswear, swimwear, men's and women's sportswear and accessories under such owned and licensed brands as Warner's®, Olga®, Body Nancy Ganz®, and Speedo®, as well as Chaps® sportswear and denim, and Calvin Klein® men's and women's underwear, men’s and women’s bridge apparel and accessories, men's and women's  jeans and jeans accessories, junior women's and children's jeans and men’s and women's swimwear.

About Brand Marketing India

Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 2 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India. 

All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.

For further information, kindly contact:
Calvin Klein Underwear
c/o Brand Marketing India Pvt. Ltd.
Shiraz Bhavnani, Marketing & Communications
Tel. +91 22 6618 1026
shiraz.bhavnani@bmindia.com