Modern, cool lines executed in light fabrics for a sporty feel. Free-spirited influences with hand-crafted details and treatments achieve a positive, textural finish.

Fabrics. Sensual and modern. Denim is either battered or blasted and sand-washed, with randomly placed repairs, for a worn-in look. Both themes for men and women utilize light, organic materials with a soft touch. Consider washed cotton/silks, nylons, linen cottons, and ramiès for shirts, all offered in a dark palette of colors.

Fits. Measured proportions for women, feature either a skinny slim leg, a wide leg, a trumpet leg, or a short leg, while for men, the focus is on a straight and short leg.

Colors. A very fresh color palette which ranges from white tonalities of sand blasted denim which are contrasted to vintage gabardines and washed shades of light and dark blues.

Details. Side strips, loops and spangled labels with selvedge-edges finished with the brand logo. In honor of Calvin Klein Jeans’ 30th anniversary, the original Omega stitching completes the now iconic back pocket. The t shirt category offers new finishing techniques for a softer, worn-in feel.

Key looks
Women

A mix of individual proportions. Close-fitting jersey tops, and waist coats create sexy silhouettes while measured volume dresses create contrast. Tops and dresses are light, feminine, and sensual. Iconic denim wash are key with variations in length and fit. Women’s jeans are loose, over-stitched, and ripped, in a slim or trumpet leg and then layered with feminine tops for a relaxed look.

MenA play of mixed proportions. Pants are slender and straight in a variety of tones and washes for a self-repaired look. The quintessential logo t-shirt paired with the ultimate worn-in classic denim jean, layered with a jacket or vest for a fitted yet deconstructed look.

About Calvin Klein

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world.  It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, and Calvin Klein Jeans. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, underwear, sleepwear, hosiery, socks, swimwear, eyewear, watches, jewelry, coats, fragrances, and cosmetics, as well as products for the home.

About Brand Marketing India

Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 2 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India. 

All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.

For further information, kindly contact:
Calvin Klein Jeans
c/o Brand Marketing India Pvt. Ltd.
Shiraz Bhavnani, Marketing & Communications
Tel. +91 22 6618 1026
shiraz.bhavnani@bmindia.com