Pure, simple American lines executed in lighter materials for a softer feel and luxurious metallic fabrics for a cool touch.

Fabrics. Natural and organic, or modern and iridescent. Slightly distressed, washed, bleached denim for an understated, relaxed look contrasted with structured, garment-dyed cottons with solid stitching for a more tailored look.  Light and reflective metallic touches on nylon, washed cotton, and denim, lend an urban accent.

Fits. A play on proportions. A skinny or wide-leg for women; slouchy with a skinny ankle for men.  This season is all about the lengths for men: capris, walking shorts, and casually rolled up pants are all key. 

Colors. Shades of watery, washed blues ranging very palest steel to deep indigo complemented with mineral tones of sand, stone, pearl, and pepper gray, anthracite, and black. White is fundamental.  Powerful hits of cherry blossom pink and tulip red for women, and pops of midnight blue and leaf green for men.

Details. Unique signature back-pockets remain key. Delicate stitching on pockets enriches the lightly distressed look. For women, flirty floral prints on natural cottons or more refined silk georgette. The new bomber jacket for men and women, in nylon or metallic.

Key looks
Women 

More sensual, fluid volumes on top counterbalance skinny denim silhouettes. Washed, boot-leg, pale blue and white denim for a relaxed look. Ethereal, airy, and often transparent tops, and gauzy, transparent knits comprised of fine organic yarns. Dresses and skirts come in light and innovative materials, some trimmed in iridescent satin. Jersey, fluid and draped for new dress and jacket silhouettes.

Men
Soft and distressed, but still luxurious. Variations in length are key, with cropped jeans and shorts for a city feel. Printed shirts and garment-dyed t shirts paired with jeans; slouchy on top and skinny at the bottom, with the ankle exposed. Sweatshirts are garment dyed and paired with plain and striped cotton knitwear, or heavier jackets.

About Calvin Klein

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world.  It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, and Calvin Klein Jeans. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, underwear, sleepwear, hosiery, socks, swimwear, eyewear, watches, jewelry, coats, fragrances, and cosmetics, as well as products for the home.

About Brand Marketing India

Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 2 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India. 

All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.

For further information, kindly contact:
Calvin Klein Jeans
c/o Brand Marketing India Pvt. Ltd.
Shiraz Bhavnani, Marketing & Communications
Tel. +91 22 6618 1026
shiraz.bhavnani@bmindia.com