Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation [NYSE: PVH], today unveiled the company’s Fall 2009 global advertising campaigns for Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear which will each be seen in a mix of media around the world later this Fall.

Shot by photographer Steven Klein in the desert in Palm Springs, California, both the Fall 2009 Calvin Klein Jeans and Calvin Klein Underwear campaigns will feature Eva Mendes and Jamie Dornan together. These dramatic black and white campaigns will be featured in global print and outdoor advertising. The Calvin Klein Jeans campaign will feature the exciting new Calvin Klein Jeans Body, a revolutionary, new jean for men and women, uniquely designed for a more contoured and shape enhancing fit.

Ms. Mendes is featured in the current Calvin Klein Underwear campaign as well as in the Calvin Klein Secret Obsession fragrance campaign. Mr. Dornan has been featured in two prior Calvin Klein Jeans advertising campaigns, alongside supermodels Kate Moss (Fall 2006) and Natalia Vodianova (Fall 2004).

Said Ms. Mendes, “I have a long-standing relationship with the house and I'm thrilled to extend my association and now be a part of the new Calvin Klein Jeans and Calvin Klein Underwear campaigns. I loved shooting with Steven Klein and we had a great time on-set with Jamie. I think that the creative for both campaigns is really exciting and fresh.”

"Calvin Klein Jeans and Calvin Klein Underwear are both such iconic American brands, that to play a part in these campaigns is a true honor," said Mr. Dornan. "Working alongside the sensationally sexy Eva Mendes on both shoots was incredible."

Calvin Klein, Inc. Fall 2009 Advertising Campaigns

All of the campaigns were produced under the creative direction of CRK, Calvin Klein, Inc.'s in-house advertising agency, working with consulting creative director Fabien Baron, of Baron + Baron.

Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation [NYSE: PVH], is one of the leading fashion design and marketing studios in the world.  It designs and markets women's and men's designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide.  Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, and Calvin Klein Jeans.   Product lines under the various Calvin Klein brands include apparel, accessories, shoes, underwear, sleepwear, hosiery, socks, swimwear, eyewear, watches, jewelry, coats, fragrances, and cosmetics, as well as products for the home. For more information, visit www.calvinklein.com.

The Warnaco Group, Inc., headquartered in New York, is a leading apparel company engaged in the business of designing, sourcing, marketing and selling intimate apparel, menswear, jeanswear, swimwear, men's and women's sportswear and accessories under such owned and licensed brands as Warner's®, Olga® and Speedo®, as well as Chaps® sportswear and denim, and Calvin Klein® men's and women's underwear, men's and women's bridge apparel and accessories, men's and women's jeans and jeans accessories, junior women's and children's jeans and men's and women's swimwear.

About Brand Marketing India

Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 2 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India. 

All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.

For further information, kindly contact:
Calvin Klein Jeans
c/o Brand Marketing India Pvt. Ltd.
Shiraz Bhavnani, Marketing & Communications
Tel. +91 22 6618 1026
shiraz.bhavnani@bmindia.com