Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation [NYSE:  PVH], today unveiled the company’s Spring 2009 global advertising campaign for Calvin Klein Jeans.

For the Spring 2009 season, Calvin Klein Jeans, operated under license by The Warnaco Group, Inc [NYSE: WRC], will introduce a brand new commercial to complement the print and outdoor campaign which will appear on-line and on television beginning in February and will run through March. This season’s provocative ad campaign – which was shot by renowned photographer Steven Meisel in Los Angeles – will feature an impressive cast of many of today’s established and up-and-coming models, including Anna Selezneva, Anna Jagodzinska, Natasha Poly, Naty, Edita, Carson, Vlad, Danny Schwartz, Mikus, Tomek, and Travone. The brand has used video before for key campaigns, including when it featured actress Brooke Shields in the iconic 1980’s campaign.

The Spring 2009 campaign includes several :15 and :30 commercial spots that will initially be exclusively available on Friday, January 30th on-line at calvinkleinjeans.com – the home of the brand’s future U.S. e-commerce site and global brand site, planned to launch later this spring. Following that, the video will be seen in more than 15 countries including the U.S., Italy, France, Germany, Spain, U.K., Hong Kong, Korea, India, Australia, New Zealand, Mexico, and Canada on cable television and on-line. The global print and outdoor executions will be seen in 25 countries spanning Europe, Asia, Japan, and the Americas, all timed to coincide with March 2009 magazine issues. Calvin Klein Jeans’ billboards are set to appear in New York City, Los Angeles, San Francisco, Mexico, France, Milan, Italy, Germany, Japan, Korea, Hong Kong, and Singapore and will be a mix of billboards and outdoor LED screens.

The campaign was produced under the creative direction of CRK, Calvin Klein, Inc.’s in-house advertising agency, working with consulting creative director Fabien Baron, of Baron + Baron.

Calvin Klein Jeans / Spring 2009 Advertising Campaign

Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation [NYSE: PVH], is one of the leading fashion design and marketing studios in the world.  It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide.  Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, and Calvin Klein Jeans.   Product lines under the various Calvin Klein brands include apparel, accessories, shoes, underwear, sleepwear, hosiery, socks, swimwear, eyewear, watches, jewelry, coats, fragrances, and cosmetics, as well as products for the home. For more information, visit www.calvinklein.com.

Phillips-Van Heusen Corporation is one of the world's largest apparel companies. It owns and markets the Calvin Klein brand worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, unlisted, A Kenneth Cole Production, BCBG Max Azria, BCBG Attitude, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, Tommy Hilfiger, Perry Ellis Portfolio, DKNY and, Timberland. For more information, visit www.pvh.com.

The Warnaco Group, Inc., headquartered in New York, is a leading apparel company engaged in the business of designing, sourcing, marketing and selling intimate apparel, menswear, jeanswear, swimwear, men's and women's sportswear and accessories under such owned and licensed brands as Warner's®, Olga®, Body Nancy Ganz®, and Speedo®, as well as Chaps® sportswear and denim, and Calvin Klein® men's and women's underwear, men’s and women’s bridge apparel and accessories, men's and women's jeans and jeans accessories, junior women's and children's jeans and men’s and women's swimwear. For more information, visit www.warnaco.com.

VIDEO AVAILABLE ON-LINE BEGINNING 1/30/09 AT www.calvinkleinjeans.com

About Brand Marketing India

Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 2 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India. 

All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.

For further information, kindly contact:
Calvin Klein Jeans
c/o Brand Marketing India Pvt. Ltd.
Shiraz Bhavnani, Marketing & Communications
Tel. +91 22 6618 1026
shiraz.bhavnani@bmindia.com