Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation [NYSE: PVH] and Calvin Klein Jeans, a division of The Warnaco Group Inc. [Nasdaq: WRNC], today announced that actress Kate Bosworth will be featured in the upcoming Calvin Klein Jeans advertising campaign.

For the Spring 2008 season, the world-renowned actress will be featured alongside male model Garrett Neff, who is currently featured as the new face of the company’s latest fragrance, Calvin Klein MAN. The global print and outdoor advertising imagery for Calvin Klein Jeans is planned to launch in more than 35 countries with print and outdoor media timed to coincide with February 2008 magazines. Said Ms. Bosworth, “To be featured in a Calvin Klein Jeans campaign, with its history of iconic imagery, is very exciting for me.”

Ms. Bosworth, who attended the Spring 2008 Calvin Klein Collection runway show and co-hosted that evening’s post-show dinner with actress Julianne Moore, is well known for her personal style and for her roles in “Superman Returns,” “Blue Crush,” and “Remember the Titans,” among others.  She is currently filming “21,” also starring Kevin Spacey, and is planned to be profiled in the February 2008 issue of Vogue.

"Kate’s look is quintessential Calvin Klein.  Featuring Kate alongside Garrett Neff is a perfect combination for the Spring 2008 Calvin Klein Jeans campaign," Tom Murry, President and Chief Operating Officer of Calvin Klein, Inc.

Frank Tworecke, President of Warnaco's Sportswear Group, said, “Warnaco is excited to have Kate representing Calvin Klein Jeans. Her modern, sexy and fresh attitude will resonate with our global consumer base.  Kate is an accomplished actress whose image and universal appeal transcends geography."

The campaign was shot in Los Angeles by fashion photographer David Sims. Sims has photographed many prior Calvin Klein campaigns including the recent Fall 2007 Calvin Klein Jeans ads featuring British musician Jamie Burke and model Lara Stone.

Said Kevin Carrigan, Creative Director, ck Calvin Klein and Calvin Klein, “Kate is an true American beauty. Her purity of style and sensuality are a perfect match for the natural, clean modernity of the Calvin Klein Jeans line. Pairing her with Garrett, whose statuesque, masculine American look perfectly represents the direction of the Spring 2008 offering, makes for a natural, dynamic, sexy campaign.

Calvin Klein Jeans / Kate Bosworth

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world.  It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear.  Product lines under the  various  Calvin  Klein  brands  include  apparel,  accessories, shoes, sleepwear,  hosiery,  socks,  swimwear,  belts,  eyewear, watches, jewelry, coats, suits and fragrances, as well as products for the home.

Phillips-Van Heusen Corporation is one of the world's largest apparel companies. It owns and markets the Calvin Klein brand worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, unlisted, A Kenneth Cole Production, BCBG Max Azria, BCBG Attitude, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, Tommy Hilfiger, Perry Ellis Portfolio, DKNY and, beginning in Fall 2008, Timberland.

The Warnaco Group, Inc., headquartered in New York, is a leading apparel company engaged in the business of designing, marketing and selling intimate apparel, menswear, jeanswear, swimwear, men's and women's sportswear and accessories under such owned and licensed brands as Warner's®, Olga®, Lejaby®, Body Nancy Ganz®, Speedo®, Anne Cole®, Cole of California® and Catalina® as well as Chaps® sportswear and denim, Nautica® swimwear, Michael Kors® swimwear, Ocean Pacific® swimwear, and Calvin Klein® men's, women's and children's underwear, men’s and women’s bridge apparel and accessories, men's and women's  jeans and jeans accessories, junior women's and children's jeans, and men’s and women's swimwear.

About Brand Marketing India

Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 2 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India. 

All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.

For further information, kindly contact:
Calvin Klein Jeans
c/o Brand Marketing India Pvt. Ltd.
Shiraz Bhavnani, Marketing & Communications
Tel. +91 22 6618 1026
shiraz.bhavnani@bmindia.com