Sexy, American sportswear that’s always modern. Pure, simple lines designed in lighter weight materials for a softer touch.

Fabrics. Pure, natural materials with stretch for a sexy look contrasted with softness. Outerwear is sleek in featherweight nylons, linens, and raw and technical cottons.

Fits. Shapes are exact, clean, and sexy to emphasize the body. Sculpted silhouettes are contrasted with boyfriend volumes, while details are utilitarian and essential, never excessive. The denim offering has expanded to include new shapes and styles that extend the Body concept. Khakis, updated for both the men’s and women’s lines, are a classic summer staple which has a new, unique signature look

Colors. Shades are fresh and natural. Neutral shades of stone, ecru and beige give way to grays and khakis. Timeless tones are lifted by hues of color ranging from faded blue to aqua, fuchsia to washed pink, and brilliant yellow to gold. Calvin Klein Jeans Body, now available in two new core washes: white and the lightest blue enzyme.

Details. Denim surfaces are either coated, faded, washed, or distressed, while other techniques like garment overprinting, appliqué, enzyme washing and fading are used on outerwear and jerseys. Sexy, surplus utilitarian details inform pocket shapes and embellishments on denim and khakis.

Key looks. For men, the surplus is key, while for women, it’s all about a boy fit. The perfect skinny jean paired with a boldly geometric patterned t shirt in new tissue and feather weights.

Engineered and modern, yet sexy. Introducing Calvin Klein Jeans Body for Fall 2009.

Fits. Pitched, technological stretch contoured waistband for reduced gapping, sits slightly lower on hips and tilts forward for a sculpted and body defining fit. Straight leg for men, classic skinny cut for women designed for a lean and slim silhouette. Strategically angled engineered back pockets, with inverse curved back yoke for a contoured fit. Body slimming forward busted side seam to elongate the body and ergonomic leg opening for any heel height.

Details. Rear pocket treatments with slightly modified new Omega stitching and metallic details, double layer pocket top, and bounded interior seams for stability. Bronze and copper can be found in the tone rivets for added reinforcement. Printed logo on the inside waistband and pocketing, with stitch through logo waistband patch on back, adding a novel touch. Men’s jeans offered in button or zipper with body-defining fit with enhanced front fly profile. Women’s offered in button with body-defining fit for a flattering rear shape. Suggested retail price for men’s and women’s is $79.50.

Fabrics. Clean denim in medium to dark mineral rinses, for a smooth, slimmer, refined look.

Color. Two washes for women are offered for fall in; copper rinse and rusted iron; for holiday offered in destructed ore and steel for men offered in two washes; copper rinse and destructed ore, and steel for holiday.

About Calvin Klein

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world.  It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, and Calvin Klein Jeans. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, underwear, sleepwear, hosiery, socks, swimwear, eyewear, watches, jewelry, coats, fragrances, and cosmetics, as well as products for the home.

About Brand Marketing India

Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 2 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India. 

All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.

For further information, kindly contact:
Calvin Klein Jeans
c/o Brand Marketing India Pvt. Ltd.
Shiraz Bhavnani, Marketing & Communications
Tel. +91 22 6618 1026
shiraz.bhavnani@bmindia.com