Introducing men’s and women’s Calvin Klein Jeans for Fall 2009.
Fits: The new premium denim Body line is offered with a skinny leg for women, and a classic straight-leg cut, sexy fit for men. Through seaming and construction, denim is engineered to enhance the physique. Focus is on modern utility and comfort, and paring down of details for a more body conscious look. Pin tucked and architecturally folded pleats add feminine details and softness to tops and dresses. Jackets and denims layered in different fabric and customized with special washings are new this season for women and men.
Fabrics: Clean and sophisticated. Introducing the new sensual, stretch Body jean for a smooth refined look. Offered in dark rich tones and rinses, inspired by minerals, copper and platinum. Protective and technical washed materials like nylon lend a clean, modern silhouette to outerwear. Tops in compressed wools, cotton twills, washed satins, and knit jerseys for women; while over washed plaids dominate for men. Geometric textured cable sweaters updated in soft merino.
Color: This season’s palette consists of intense and moody shades of black, anthracite, grey, and indigo. Accent colors are saturated hues of red, purple, plum, and berry. Denim washes come in deep tones ranging from black to deep indigo, and grey.
Key Looks: Layering is key. For women, layer a tank under a boyfriend sweater, fit to the body, skinny denim jean or mini pleated skirt. For men, layer a washed plaid shirt under the textured cable sweater, and the protective nylon jacket for a fresh, yet utilitarian look.
About Calvin Klein
Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, and Calvin Klein Jeans. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, underwear, sleepwear, hosiery, socks, swimwear, eyewear, watches, jewelry, coats, fragrances, and cosmetics, as well as products for the home.
About Brand Marketing India
Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 2 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India.
All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.
For further information, kindly contact:
Calvin Klein Jeans
c/o Brand Marketing India Pvt. Ltd.
Shiraz Bhavnani, Marketing & Communications
Tel. +91 22 6618 1069
shiraz.bhavnani@bmindia.com
Engineered and modern, yet sexy. Introducing Calvin Klein Jeans Body for Fall 2009.
Fits. Pitched, technological stretch contoured waistband for reduced gapping, sits slightly lower on hips and tilts forward for a sculpted and body defining fit. Straight leg for men, classic skinny cut for women designed for a lean and slim silhouette. Strategically angled engineered back pockets, with inverse curved back yoke for a contoured fit. Body slimming forward busted side seam to elongate the body and ergonomic leg opening for any heel height.
Details. Rear pocket treatments with slightly modified new Omega stitching and metallic details, double layer pocket top, and bounded interior seams for stability. Bronze and copper can be found in the tone rivets for added reinforcement. Printed logo on the inside waistband and pocketing, with stitch through logo waistband patch on back, adding a novel touch. Men’s jeans offered in button or zipper with body-defining fit with enhanced front fly profile. Women’s offered in button with body-defining fit for a flattering rear shape. Suggested retail price for men’s and women’s is $79.50.
Fabrics. Clean denim in medium to dark mineral rinses, for a smooth, slimmer, refined look.
Color. Two washes for women are offered for fall in; copper rinse and rusted iron; for holiday offered in destructed ore and steel for men offered in two washes; copper rinse and destructed ore, and steel for holiday.
About Calvin Klein
Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, and Calvin Klein Jeans. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, underwear, sleepwear, hosiery, socks, swimwear, eyewear, watches, jewelry, coats, fragrances, and cosmetics, as well as products for the home.
About Brand Marketing India
Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 2 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India.
All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.
For further information, kindly contact:
Calvin Klein Jeans
c/o Brand Marketing India Pvt. Ltd.
Shiraz Bhavnani, Marketing & Communications
Tel. +91 22 6618 1026
shiraz.bhavnani@bmindia.com