French Connection Presents Autumn Winter ‘15

MENSWEAR

A pre-collection capsule of transitional staples focuses firmly on denim. A simplified style guide owes to a cleaner silhouette, where trousers are offered in regular, skinny and extra skinny cuts. An emphasis on ‘Rip and Repair’ abrasions is a key feature throughout.

The core winter offering is all about minimalistic contrasts. The signature ‘F’ logo features throughout; both in oversized and mini prints but not necessarily tonal to the garment it sits on.

Comfort is key for AW15 and it’s important that pieces feel as good as they look. Shirts come in thicker fabrics; a piqué polo top reworks the classic cotton style, while sweats are plush and luxurious, backed in soft fleece. This season sees a new wash of color in the form of Dip Dye Polo Shirt. All over print will be seen across shirts, tees.

Red and blue bags are structural and oversized and stand out against a darker palette of black, navy and grey.

WOMENSWEAR

For AW15, French Connection draws inspiration from stylized rock icons of the 70’s and 80’s. Key trends are revisited to recreate this era of exciting change across the worlds of music and fashion. The collection celebrates each sub-culture, from mods to punks, representing the genre through technical detailing such as crochet lace & heavy embellishment.

A pre-collection of transitional staples presents languid silhouette. The flare is key, updating the classic black trouser and seen on easy-to-wear bell-bottom denim. Psychedelic paisley print dresses and a soft romantic lace dress shirt nod to the spirited aesthetic of Joni Mitchell and Stevie Nicks.

Studded biker jackets, skinny jeans and Jimi Hendrix groupie T shirts are predominately black or white with subtle pops of neon pink. Studs as embroidery, exposed zip fastenings and faceted crystal stones focus on the beginnings of customization in popular culture.

The core winter collection sees the introduction of rock royalty. Hedonism moves aside for slouchy layers and chunky knits. Checks and boyish tailoring that reference ‘This is England’, punk and late 80’s grunge. Animal prints are the leader of the pack this season, with its ultra-wearable fit.

Party season returns to the early 70’s and is all about glam rock. A mesh of styles covers everything from Hollywood glamour to pre-war cabaret theatrics. After-dark glamour is not forgotten though; embellished dresses with jeweled beads and thick fringe tassel details continue the theme of over-exaggerated evening dressing.

About French Connection India

Founded in 1972 by Stephen Marks, French Connection, the edgy, attitudinal, high street British fashion brand set out to create well-designed and fashion-forward clothing with a quirky spin on design. With more than 1,500 outlets across 25 countries worldwide, French Connection is truly a global fashion brand. BMI, the exclusive licensee for FCUK in India, introduced the brand to the Indian market at the Lakme Fashion Week in April 2007 and has since opened over 107 points of sale across 49 cities. BMI has ensured that the brand in India emulates the same global strategy with respect to timely seasonal launches, competitive pricing and the highest standards of in-store service.

About BMI Wholesale Trading Private Limited (BMI)

BMI Wholesale Trading Private Limited and its Group of Companies (BMI) have been responsible for the launch of Gucci, Tommy Hilfiger, Calvin Klein, French Connection and T.M.Lewin businesses in India. Within a span of 8 years, BMI has opened over 700 points of sales across 53 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India. All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.

For further information, kindly contact:
Marketing
Telephone: +91 22 6618 1000
Email: marketing@bmindia.com