CALVIN KLEIN, INC. ANNOUNCES CALVIN KLEIN UNDERWEAR SPRING 2013 ADVERTISING CAMPAIGN TO DEBUT DURING SUPER BOWL XLVII

New: 30 Commercial to Support the Global Launch of Men’s “Calvin Klein Concept” Underwear

NEW YORK, NY, February, 2013 – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], announced that Calvin Klein’s first-ever commercial during Super Bowl XLVII will introduce the new Calvin Klein Underwear Spring 2013 global advertising campaign. The high-profile television placement aired during the big game broadcast on Sunday, February 3, 2013, in support of the launch of Calvin Klein Concept, the brand’s latest men’s offering.

All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.

The provocative commercial depicts model Matthew Terry as the iconic archetype in a modern “man versus machine” creative inspired by the 360º seamless technology construction of the new men’s Calvin Klein Concept line. Shot in New York City, the sexy campaign video was conceived and directed by consulting creative director Fabien Baron of Baron + Baron, working with Calvin Klein’s in-house global marketing and advertising agency. The attention-grabbing commercial will air towards the end of the first quarter of Super Bowl XLVII.

“We are a brand with a rich advertising legacy and we firmly believe in powerful, multi-platform lifestyle advertising to support and grow the brand’s image around the world,” said Tom Murry, President & CEO, Calvin Klein, Inc. “This is a significant milestone, and, as an iconic American designer brand, we are extremely proud to be able to debut the latest Calvin Klein Underwear campaign during the Super Bowl – the most watched television event annually in the United States.”

For the powerful and masculine print campaign, Mr. Terry was captured by renowned photographer Steven Klein. Taking cues from the new, seamless underwear line, both the video and print advertisements emphasize innovation, movement and perfection.

On game day, all of Calvin Klein’s official social media platforms – including Facebook, Twitter, Tumblr and YouTube – will be transformed with the new creative to further support the product launch. Complementing digital content will also be shared throughout the championship game via Vine, Twitter’s new video-sharing app. It will also be included in Twitter’s #AdScrimmage and YouTube’s Ad Blitz contests for this year’s best Super Bowl commercials as voted by the fans.

Following the Super Bowl, the Calvin Klein Concept :30 second commercial will continue to air on CBS, as well as on other major networks including ABC and ESPN. Additional television spots are scheduled for outlets in Europe, Asia and Mexico in the spring. In addition to key on-line placements on YouTube, leading men’s websites and key portals, the creative will also appear in numerous editions of GQ, Esquire and Men’s Health, and impactful outdoor executions in the U.S., Mexico, Italy and Australia. Overall, the Spring 2013 campaign will reach 19 markets across North America, Europe and Asia, focusing on the United States, Canada, Mexico, the United Kingdom, Germany, France, Japan, China, Hong Kong and Korea.

The new Calvin Klein Concept underwear line is currently available for purchase in the U.S. on calvinklein.com and at the Calvin Klein Underwear stores in Soho and Georgetown, as well as select retailers around the country. The product begins arriving in store at other fine retailers around the world and throughout the global network of Calvin Klein Underwear stores the first week of February.

The new Calvin Klein Concept underwear line is currently available for purchase in the U.S. on calvinklein.com and at the Calvin Klein Underwear stores in Soho and Georgetown, as well as select retailers around the country. The product begins arriving in store at other fine retailers around the world and throughout the global network of Calvin Klein Underwear stores the first week of February.

Calvin Klein Concept offers ultimate comfort, freedom and fit. Designed with sleek precision, the new product assortment combines the technical with a clean, minimalist aesthetic. The masculine line is all about mobility, offering briefs, trunks and boxer briefs in breathable microfiber and cotton stretch. All styles have a distinctive striped, continuous waistband echoing the underwear’s seamless design. A limited offering of coordinating women's Calvin Klein Concept silhouettes is also available.

Inspired by the line’s signature striped waistband, a product window on the men’s Calvin Klein Concept box is designed as two transparent bands cutting across the front and side panel. In addition, to further enhance the product’s unified brand image, the advertising and packaging visuals were shot together for the first time.

Mr. Terry is a personal trainer from Pennsylvania who was discovered in 2011 after being named co-winner of the annual VMAN/Ford Model Search. His first global advertising campaigns were for Calvin Klein Underwear Bold and Calvin Klein Jeans for Spring 2012.

Super Bowl XLVII will broadcast nationally on CBS on February 3rd from the Mercedes-Benz Superdome in New Orleans. The Calvin Klein commercial will be the only television spot from a designer fashion brand on this year’s Super Bowl broadcast. According to Nielsen, the 2012 Super Bowl was the most-watched television program in U.S. history, with over 111 million viewers – the seventh straight year of increases in the Super Bowl’s television audience.

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture).

Brand Marketing India (BMI) and its founders are responsible for the launch and development of the Tommy Hilfiger, Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. The company has opened over 350 points of sales across 32 Indian cities in less than 5 years. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India.

For further information, kindly contact:

Calvin Klein Underwear
c/o Brand Marketing India Pvt. Ltd.
Shiraz Bhavnani, Marketing & Communications
Tel. +91 22 6618 1026
shiraz.bhavnani@bmindia.com