Pure. Individual. One. Introducing ck one Jeans and Underwear for Fall 2011
The contemporary unisex lifestyle line of jeanswear and underwear continues to evolve with an updated, relaxed and functional product selection.
ck one Jeanswear. Free. Inspired by the spirit of discovery, ck one Jeanswear creates a sexy and modern range suited for the urban adventurer – shapes are comfortable and fluid with utility details. The new ck one chino – slouchy top, skinny leg - is key, as are the unisex parkas which when pared down with skinny cargos result in a sexy twist on modern functionality. Authentic fabrics of compact denim and strong twills become prominent as well as leathers and faux shearling for outerwear. Finishes are washed and soft for comfort. Jerseys are sprayed, washed, tie-dyed or studded. For women, the skinny flare is the new essential style. The colors and washes are inspired by the Southwest and includes a pallette of earthy tones, soft neutrals accented with the warmth of burnish copper cut through by the essential black.
ck one Underwear. Active. The men’s ck one range sees the introduction of bold prints and strong neon colors. The range continues to feature two key groups – ck one cotton stretch and ck one microfiber – each with a contemporary fit. ck one cotton stretch radiates a youthful sporty look with bright contrasting trims and a variety of fresh and vibrant fashion prints. Silhouettes include; a brief, hip brief, low rise trunk, trunk, boxer brief as well as a 2 pack crew, v-neck, and tank. ck one microfiber delivers modern sophistication. The microfiber fabric is offered in fresh colors with contrasting trims and fun bold fashion prints available in a brief, low rise trunk, boxer brief, slim fit boxer, as well as a s/s crew and v neck. The ck one branding – signature lime green color and the woven label detail – is featured on all product. All styles are available in sizes S, M L, and XL, in a mix of white, grey heather, spear and black.
About Calvin Klein
Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as well as products for the home.
About Warnaco Group
The Warnaco Group, Inc., headquartered in New York, is a leading global apparel company engaged in the business of designing, sourcing, marketing and selling men's, women's and children's sportswear and accessories, intimate apparel, and swimwear under such owned and licensed brands as Calvin Klein®, Speedo®, Chaps®, and Warner's® and Olga®.
About Coty
Coty was created in Paris in 1904 by François Coty who is credited with founding the modern fragrance industry. Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide. The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Home Skin Lab, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renée Fleming, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop. The Coty Beauty brand portfolio is more widely distributed and includes adidas, Astor, Beyoncé Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, Faith Hill, GUESS, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Miss Sixty, Miss Sporty, N.Y.C. New York Color, Pierre Cardin, Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, and Tonino Lamborghini. Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, and Paco Rabanne in the United States and Canada.
About Brand Marketing India
Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of 3 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India. All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.
For further information, kindly contact:
Calvin Klein Jeans
c/o Brand Marketing India Pvt. Ltd.
Shiraz Bhavnani, Marketing & Communications
Tel. +91 22 6618 1026
shiraz.bhavnani@bmindia.com