BMI --- Brand Marketing India

French Connection India

  • Launched French Connection (FCUK) in 2008.
  • Opened 55,000 sqft of retail space over 240 points of sale, across 53 cities over the past 5 years, with nearly 200 points of sale being opened since 2011.
  • Conceptualised, designed and developed a complete range of FC Underwear for India.
  • Developed and launched a dedicated E-commerce site for India in 2013 (
  • Retail through leading third party E-commerce channels including,,, among others.
  • Smart marketing initiatives include India specific social media platforms including Facebook, Twitter, Fashion Blog (, Celebrity styling, PR etc.
  • Acquired rights for Sri Lanka, Bhutan, Nepal, Pakistan and Bangladesh in 2013.
  • Launched French Connection in Sri Lanka in 2014, with plans to open 4 locations within the first year.

  • French Connection
  • French Connection